Apple achieves record revenue from smartphone sales
Samsung ranked second with 19% of revenue, followed by Xiaomi with 6%.
According to a report by Counterpoint Research, Apple captured 50% of global smartphone market revenue in the third quarter of 2026, achieving a record share. The average selling price of the iPhone also reached an all-time high of $1,031. In terms of revenue, Samsung ranked second with 19%, followed by Xiaomi with 6%. OPPO accounted for 5%, while Vivo held a 4% share. As a result, Apple's revenue share was more than twice that of Samsung.
The 19% increase in the iPhone's average selling price compared with the same period last year played a major role in revenue growth. Higher prices for the iPhone 18 Pro series, price increases for older models and changes in the product mix contributed to this growth. Meanwhile, device sales volumes remained almost unchanged compared with the previous year.
However, Samsung maintained its leading position in terms of smartphone shipments. The company accounted for 22% of global shipments, while Apple held 21%. Thus, although Samsung shipped more smartphones, Apple generated half of the market's total revenue by selling more expensive devices.