How Will Apple Integrate Artificial Intelligence Into Its Products?
According to Ternus, Apple's main goal is not to use artificial intelligence itself, but to provide users with a useful and seamless experience.
Apple CEO John Ternus has responded to criticism of the company's artificial intelligence strategy. In an interview with Wired magazine, he said he was satisfied with Apple's position in the AI field and emphasized that the company would not add this technology to its products simply because it is trending.
According to Ternus, Apple's main goal is not simply to use artificial intelligence, but to provide users with a useful and convenient experience. He believes that when the technology is properly implemented, users should not have to distinguish whether a feature is powered by AI or traditional software.
In recent years, Apple has faced criticism for falling behind its competitors in artificial intelligence. One of the main reasons for this criticism has been the delay in introducing a more advanced version of its Siri voice assistant. Nevertheless, John Ternus said he was satisfied with the company's current position and had no intention of rushing to change its strategy.
The interview also discussed the possibility that AI agents could eventually replace mobile applications. Although Ternus acknowledged that this technology could make people's daily lives easier, he emphasized that product development is a process that requires human creativity and a personal approach.
His comments indicate that Apple views artificial intelligence not as a standalone product or goal, but as a tool for improving the user experience.